Adidas is a German brand very famous for its various athletic shoes, quality, modernity and reliability form the motto of this company is in the market since 1920 when it originated.
The Dassler brothers in 1928 produced the first football boot with all-leather sole and combined locks to a kind of stabilizer bar.
In mid 1936 the brothers split up and founded different companies and their families became rivals. After separation Adidas started to belong to only one of the brothers who invested heavily in creating new cleats for soccer, after much research have been developed and launched the first lines of boots with rubber latches and removable.
The first job of marketing the company made in 1956 during the Olympic Games in Melbourne. Several competitors were using medalists shoe brand Adidas.
Today the brand invests heavily in marketing and technology development. Recently opened a store with no less than 3,170 m2, divided over four floors, it is situated in the city of Beijing. According to the company this store model will also be used in major cosmopolitan capitals around the world.
In Brazil you can find a range of sporting goods and clothing from Adidas ma Core Stores located in the city of São Paulo. Yet this type of store has a different concept, aims to meet and acquire common customers who love the brand’s products to those more attuned to fashion.
Adidas has pioneered the manufacture of shoes made with kangaroo leather and soles with air in 1957. Years later launching a special athletic shoes, the lightest ever created so far, weighed only 135 grams.
Currently the brand has several lines of athletic shoes for men and women, all developed with high technology and based on fashion trends.
The list of sports shoes with fashion is always very strong, so it is easy to find many for many different occasions.