For more than 40 years in the world market, Nike is currently one of the largest companies in the sporting, almost everyone has heard of it.
Today we can say that the company manufactures desires, who acquires a product Nike also leads a whole ideal of victory, all this because of the strength of its image in the sports scene.
The first appearance of the brand in sporting events was in 1972 in qualifying competitions for the Olympics, athletes who used running shoes Nike helped promote the brand along with the first t-shirts made with the official logo, this was the first action promotional marketing .
To work on creating models and technologies enhance the company opened the first laboratory research and development within the company in 1980.
The models most successful sports shoes were launched in the mid-80s, the Nike Air Jordan and Air became champions of sale and the object of desire of young people.
The brand association to major sporting events and famous athletes started in the late 90s, years later the traditional All Star sneaker brand was bought by Nike gaining further market and becoming a truly global brand.
Since 2008 the athletic shoes from Nike feature the latest technology such as the Flywire where the shoes are manufactured with less tissue in their structure.
Today is considered the world’s largest manufacturer of sporting goods (material, boots, shoes, clothes, accessories, etc..) And a pioneer in the outsourcing process of production, that still works perfectly for the brand.
The Nike shoes are made from space technology research, inspired by bridges, etc..
Among the important highlights in the creations of this company launching the first female boot Nike Air Zoom M9 signed by famous American soccer player Mia Hamm.
Today you can purchase a model sports shoe brand be it male or female by the nikeid.com official website, there you can view the templates and even customize them.